Skip the Celebrity, Follow the Person Who Actually Owns the Thing: The Rise of Micro-Influencer Fashion Trust
A perfectly lit photo of a celebrity in a gifted outfit moves units, sure — but does it make you trust the brand? A growing number of American shoppers are saying no, and turning instead to smaller creators who talk candidly about wear patterns, quality over time, and what it actually feels like to own something handmade. Here's why that shift matters.